Job Summary
A digital marketing and advertising company is filling a position for a Remote Website Optimization Manager.
Must be able to:
- Create compelling landing pages with killer user experiences to capture marketing qualified leads
- Develop website roadmap and website/landing page release schedules
- Write and edit compelling page copy that attracts organic traffic to the website or landing page
Skills and Requirements Include:
- Five years+ of experience managing lead generation websites
- Expert working knowledge of conversion rate optimization and A/B testing
- Proven success and experience working with landing page systems like Marketo and Google Optimize
- Fluent in CRO and advanced understanding of organic search concepts
- Expertise using web analytics and data to drive decisions, identify opportunities, and validate the success of key site changes
- Advanced or expert knowledge and experience using Google Analytics
