Research Analyst

Job Summary

To support Florida's tourism marketing efforts, the full-time Research Analyst will analyze visitor behaviors and market trends, translating complex data into strategic insights while working remotely within Florida, preferably from the corporate office in Tallahassee.

Key responsibilities:

• Conduct analysis of primary and secondary research data to identify trends and key indicators, providing recommendations to leadership
• Prepare technical reports and presentations that translate complex data into clear insights, contributing to quarterly visitor estimates
• Design and manage surveys and focus groups, while building and maintaining data visualizations to communicate findings effectively

Required qualifications:

• Bachelor's degree in Economics, Sociology, Psychology, Marketing, Statistics, or a related field
• 2+ years of experience in a data research or analytical role
• Ability to design survey questionnaires and analyze results in SPSS
• Intermediate skill with Microsoft Excel, including the use of complex formulas
• Proficiency in creating data visualizations using PowerBI or Microsoft PowerPoint