Job Summary
A marketing and advertising software company has an open position for a Research Senior Paid Search Specialist.
Must be able to:
- Conduct reporting reviews and “storytelling” via data analysis
- Identify internal process improvements to increase efficiency and scalability
- Communicate needs, KPIs, and expectations for driving campaign success
Qualifications for this position include:
- 3+ years experience with direct experience executing daily management paid search campaigns
- 2+ years experience in client facing role
- Proven record of defining achievable paid search KPIs (CPA or ROI required)
- Working knowledge of bid management technology
- Mastered expertise in paid search optimization, analysis and advanced strategy including experience running beta tests, Google Shopping, Gmail Sponsored Promotions and RLSA
