Retail Marketing Manager

Job Summary

Supporting inbound marketing initiatives, the full-time Retail Marketing Manager will lead the execution of strategies focused on website optimization, SEO/GEO, content strategy, and in-store messaging to enhance guest engagement and conversion across Vail Resorts' retail business.

Key responsibilities:

• Lead the execution of inbound marketing initiatives, including content strategy and landing page optimization
• Manage and optimize retail website content and in-store messaging to ensure a cohesive guest experience
• Monitor performance metrics and conduct analysis to identify trends and opportunities for improvement

Required qualifications:

• Bachelor's degree in Marketing or equivalent experience
• A minimum of 5 years of marketing strategy and execution experience
• Strong analytical skills to leverage data for strategic decision-making
• Ability to manage multiple projects in a fast-paced environment
• Excellent cross-functional collaboration skills