Retail Paid Media Strategist

Job Summary

Leading media strategy to drive retail store traffic and sales, the full-time remote Retail Paid Media Strategist will develop and execute performance-driven media plans that integrate digital and traditional channels to enhance the customer omnichannel experience.

Key responsibilities

• Lead paid media strategy focused on driving retail store visits, sales, and product awareness
• Develop and manage omnichannel media plans connecting digital and traditional media efforts to the in-store experience
• Monitor performance and translate media results into actionable insights and recommendations for leadership

Required qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field; equivalent experience may be considered
• 5+ years of experience in paid media or performance marketing with a focus on measurable business outcomes
• Strong working knowledge of paid social and paid search, including drive-to-retail tactics
• Experience managing media budgets, forecasting, and performance optimization
• Ability to analyze performance data and present strategic recommendations to leadership