Retention and Lifecycle Director

Job Summary

A company is looking for a Director of Retention & Lifecycle to oversee retention and lifecycle marketing efforts.

Key Responsibilities

• Develop and implement full-funnel retention and lifecycle strategies across all product lines
• Create and manage email and SMS automations, campaigns, and customer journeys
• Collaborate with acquisition and data teams to optimize customer funnels and track retention metrics

Required Qualifications

• Proven experience in direct-to-consumer (DTC) retention marketing, particularly in health, beauty, or wellness industries
• Hands-on experience building or optimizing retention systems
• Strong understanding of performance metrics such as LTV, CAC, and MRR
• Ability to identify system gaps and implement solutions independently
• Experience utilizing AI tools to enhance marketing strategies and workflows