Retention and Lifecycle Manager

Job Summary

Leading the Retention and Lifecycle Management strategy, the full-time remote Retention and Lifecycle Manager will develop and optimize lifecycle marketing initiatives across email, SMS, and subscription channels to drive customer engagement and lifetime value growth.

Key responsibilities

• Own the end-to-end lifecycle marketing strategy and roadmap, defining KPIs and delivering performance improvements
• Manage the Email and SMS team to create impactful customer communication strategies and personalized journeys
• Lead the customer support team to align customer feedback with lifecycle optimization efforts

Required qualifications

• 5+ years of experience in CRM, retention marketing, or related e-commerce marketing roles
• Proven success managing multi-channel lifecycle programs and experience with subscription and loyalty business models
• Strong analytical skills with experience in segmentation, personalization, and A/B testing
• Familiarity with CRM and customer engagement tools, including ESPs and reporting tools
• People management or team lead experience in a fast-paced environment