Retention Manager

Job Summary

To enhance customer retention through effective email and SMS strategies, the full-time Retention Manager will oversee campaign execution, lifecycle management, and performance analysis in a fully remote capacity.

Key responsibilities

• Manage day-to-day execution of email and SMS campaigns, including building and maintaining a retention calendar
• Develop and optimize customer segmentation and flow logic to improve engagement and revenue impact
• Conduct performance testing and analysis to drive actionable insights and continuous improvement in retention strategies

Required qualifications

• 3+ years of hands-on experience managing email and SMS programs in an ecommerce or DTC environment
• Strong understanding of lifecycle marketing, flow logic, and customer behavior
• Demonstrated experience with A/B testing and data analysis for performance evaluation
• Deep working knowledge of a major email/SMS platform
• Daily demonstrated use of AI for workflow improvement and analysis