Retention Manager - CRM Specialist

Job Summary

A company is looking for a Retention Manager - CRM & Loyalty Program Specialist.

Key Responsibilities

• Manage and optimize email and SMS marketing programs using Salesforce Marketing Cloud
• Transform the BioBucks loyalty program to achieve a 20%+ redemption rate
• Collaborate with various teams to enhance customer engagement and retention strategies

Required Qualifications

• 2+ years of hands-on experience with Salesforce Marketing Cloud
• 2+ years of proven experience with Klaviyo for email and SMS marketing automation
• Experience in building comprehensive email and SMS programs from strategy through execution
• Strong analytical skills with experience in customer segmentation and LTV modeling
• Knowledge of email deliverability best practices and compliance regulations