Retention Marketing Coordinator

Job Summary

Responsible for executing retention marketing programs, the full-time remote Retention Marketing Coordinator will manage email and SMS campaigns in Klaviyo, analyze performance data, and support cross-channel marketing initiatives to enhance customer retention strategies.

Key responsibilities

• Build, QA, schedule, and deploy email and SMS campaigns while maintaining automated lifecycle flows
• Pull and compile performance reports across email and SMS, monitoring key metrics and identifying opportunities for improvement
• Coordinate campaign briefs and asset trafficking between retention, creative, and brand teams, ensuring alignment with marketing goals

Required qualifications

• 1-4 years of experience in email marketing, CRM, or retention marketing, preferably in ecommerce
• Highly proficient in Klaviyo, with the ability to build emails, manage lists, and troubleshoot independently
• Working knowledge of retention marketing across multiple channels, including email, SMS, and paid remarketing
• Strong analytical skills with proficiency in Excel and experience with GA4
• Genuine interest in customer behavior and lifecycle marketing strategies