Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager to oversee communications and programs aimed at improving Driver quality and supply for a food delivery app.

Key Responsibilities

• Manage the Driver lifecycle through various communication channels
• Develop and implement CRM strategies to enhance platform adoption and retention
• Collaborate with cross-functional teams to analyze campaign results and improve the Driver experience

Required Qualifications

• Experience in marketing or growth, particularly in lifecycle, email, CRM, or retention marketing
• Familiarity with CRM technology and segmentation tools; experience with Braze is a plus
• Strong analytical skills to create and analyze data-driven marketing campaigns
• Ability to manage stakeholders and work in fast-paced environments
• Bachelor's degree or equivalent experience