Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager.

Key Responsibilities

• Develop and execute multi-channel strategies to engage Etsy sellers throughout their journey
• Collaborate with cross-functional teams to align campaigns with strategic product priorities and company goals
• Analyze campaign performance and leverage data to enhance seller engagement and retention

Required Qualifications

• 3+ years of experience in Retention Marketing, preferably in e-commerce or marketplace environments
• Proven ability to develop and execute multi-channel strategies and experimentation roadmaps
• Strong technical proficiency in Marketing Automation Platforms and third-party email providers
• Experience working with Marketing Analytics teams to drive engagement and product adoption
• Understanding of personalized marketing campaigns and lifecycle marketing best practices