Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager to enhance customer engagement and revenue through email, SMS, and push notification channels.

Key Responsibilities

• Drive the campaign calendar and test messaging to improve performance
• Align with merchandising to highlight key product launches and manage stock levels
• Develop and optimize campaign messaging to ensure on-brand copy and design

Required Qualifications

• 5+ years of experience in retention/lifecycle marketing
• Experience with email and SMS marketing programs
• Understanding of creative best practices for email design and copy
• Ability to code basic HTML and architect statistically significant A/B tests
• Analytical skills with experience working with large data sets