Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager (US, Remote).

Key Responsibilities

• Develop and implement retention-focused lifecycle strategies and campaigns to increase repeat purchase rates and customer lifetime value
• Manage and optimize retention-focused lifecycle programs, including post-purchase and customer education flows
• Monitor and analyze key performance metrics and provide insights for performance improvement

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field
• 5+ years of experience in email marketing with a focus on lifecycle and retention marketing for DTC ecommerce brands
• Proven experience in developing and implementing lifecycle strategies that enhance customer retention
• Expert-level proficiency in Klaviyo, including segmentation, automation, and deliverability best practices
• Strong analytical skills with experience in interpreting performance metrics and conducting A/B tests