Retention Marketing Manager

Job Summary

A company is looking for a Retention & Lifecycle Marketing Manager (US, Remote).

Key Responsibilities

• Develop and implement retention-focused lifecycle strategies and campaigns to increase repeat purchases and customer lifetime value
• Manage and optimize retention-focused lifecycle programs, including post-purchase and customer education flows
• Collaborate with cross-functional teams to enhance retention outcomes and improve the overall customer journey

Required Qualifications

• Bachelor's degree in Marketing, Advertising, Communications, Business Administration, or a related field
• 5+ years of experience in email marketing, specifically in lifecycle and retention marketing for DTC ecommerce brands
• Proven experience developing and implementing lifecycle strategies that enhance customer retention
• Expert-level proficiency in Klaviyo, including advanced segmentation and automation
• Strong analytical skills with experience in interpreting lifecycle and email performance metrics