Retention Marketing Manager

Job Summary

To support a dynamic ecommerce marketplace team, the remote, contract Retention Marketing Manager will develop and execute lifecycle marketing strategies aimed at enhancing seller engagement and retention through data-driven initiatives and cross-channel campaigns.

Key responsibilities:

• Develop and shape strategies to improve seller retention and engagement through targeted campaigns
• Create and implement multi-channel marketing initiatives that support product adoption and seller growth
• Collaborate with analytics teams to identify key segments and uncover opportunities for engagement improvement

Required qualifications:

• Proven experience in lifecycle and retention marketing, focusing on driving behavior change
• Expertise in marketing automation platforms, with Braze experience highly preferred, or proficiency in Salesforce, Klaviyo, or Iterable
• Analytical skills to interpret behavioral insights and engagement trends
• Ability to plan, execute, and manage end-to-end marketing campaigns
• Strong project management capabilities, including building roadmaps and managing workflows