Retention Marketing Manager

Job Summary

Owning the retention marketing strategy, the full-time Retention Marketing Manager will design and optimize customer engagement campaigns across Email, SMS, and other channels while working remotely.

Key responsibilities

• Develop and execute retention marketing strategies, including onboarding and loyalty campaigns
• Analyze and optimize campaigns through A/B testing to improve key retention KPIs
• Collaborate with cross-functional teams to enhance customer journeys and experiences

Required qualifications

• 5+ years of experience in CRM, Lifecycle, Email Marketing, or Retention Marketing
• Experience managing Email and SMS strategies for eCommerce or DTC brands
• Hands-on experience with marketing automation platforms such as Klaviyo or Braze
• Strong analytical skills to translate customer data into growth initiatives
• Knowledge of Email and SMS compliance regulations (GDPR, CAN-SPAM, TCPA, etc.)