Retention Marketing Manager

Job Summary

To drive buyer retention and long-term value, the full-time remote Retention Marketing Manager will develop and implement automated lifecycle strategies across key channels such as email, SMS, and push notifications, while collaborating with cross-functional teams to optimize campaign performance.

Key responsibilities

• Develop and implement personalized retention marketing strategies using various owned channels
• Launch and optimize campaigns to drive repeat engagement and deepen buyer relationships
• Analyze campaign performance and apply insights to future strategies and experiments

Required qualifications

• 5+ years of experience in a Retention Marketing role with a strong track record in campaign execution
• Strong technical expertise in Braze or similar ESP platforms
• Experience working with data science teams to design and execute experiments
• Understanding of CAN-SPAM/CASL/GDPR requirements and inbox deliverability standards
• Proficiency in HTML for building and personalizing marketing communications