Retention Marketing Manager

Job Summary

Managing customer retention strategy and performance across the customer lifecycle, the full-time remote Retention Marketing Manager will oversee a team responsible for lifecycle email, organic social, direct mail, reviews, and brand reputation while ensuring alignment with business goals.

Key Responsibilities

• Manage retention performance across the customer lifecycle, including engagement, renewal, and win-back
• Develop channel owners across email, social, direct mail, and reputation, ensuring alignment with business impact
• Partner with cross-functional teams to identify and address drivers of churn and enhance customer experience

Required Qualifications

• Bachelor's degree in Marketing, Business, or a related field, or equivalent experience
• 5+ years of experience in lifecycle, retention, or email marketing, including 2 years in a management role
• Strong understanding of customer lifecycle marketing, segmentation, and personalization
• Proven experience leading and developing high-performing marketing teams
• Strong analytical skills with the ability to translate data into actionable insights