Retention Marketing Manager

Job Summary

A company is looking for a Retention Marketing Manager to join their team remotely.

Key Responsibilities:

• Manage retention campaigns through various channels including email, loyalty program, and review collection
• Build and execute innovative email initiatives for different audience segments
• Lead the strategic vision and execution of the loyalty program

Qualifications:

• 3+ years of experience managing retention and CRM programs for a B2C business
• Experience with complex marketing automation and CRM systems
• Deep expertise in email execution and understanding of customer segmentation
• Experience with Salesforce Marketing Cloud
• Passion for data-driven marketing and improving customer retention strategies