Retention Marketing Specialist

Job Summary

A company is looking for a Retention Marketing Specialist to manage high-growth DTC brands and drive email and SMS marketing strategies.

Key Responsibilities

• Manage a portfolio of client accounts, overseeing execution and strategic goals
• Create, manage, optimize, and report on email and SMS marketing campaigns
• Analyze customer and campaign data to uncover strategic opportunities

Required Qualifications

• 3+ years of experience as a digital strategist or marketer
• Hands-on experience with email and SMS marketing and retention strategies
• Proven ability to develop and implement measurable marketing strategies
• Strong analytical skills for translating data into strategy
• Solid understanding of branding, content strategy, and customer lifecycle marketing