Sales Activation Associate

Job Summary

Supporting the outbound sales outreach strategy, the full-time remote Sales Activation Associate will develop audience-specific messaging, enablement materials, and activation strategies to enhance prospect engagement and improve conversion metrics.

Key responsibilities:

• Draft SDR outreach content, including emails and call scripts, tailored to new logo activations
• Conduct A/B testing on messaging and outreach strategies to optimize performance and conversion rates
• Collaborate with marketing and sales teams to align on messaging and provide data-driven recommendations for improvement

Required qualifications:

• 2+ years of experience in Marketing, Sales Enablement, or related B2B roles
• Bachelor's degree in marketing or a similar field
• Strong writing and messaging development skills tailored to various buyer personas
• Analytical experience with A/B testing and performance data evaluation
• Familiarity with outbound sales motions and SDR workflows