Sales Lead Generation Associate

Job Summary

A company is looking for a Sales Lead Generation Associate to drive top-of-funnel activity through various outreach methods.

Key Responsibilities

• Conduct proactive outbound outreach via phone, email, and LinkedIn to identify and qualify prospects
• Qualify leads through discovery questions and schedule meetings between prospects and the Sales team
• Log all activities accurately within the CRM and collaborate with marketing and sales leadership to optimize outreach efforts

Required Qualifications

• Bachelor's degree in a business-related field required
• Previous experience in lead generation, sales development, or similar roles preferred
• Goal-oriented with a proven ability to meet or exceed activity and conversion metrics
• Experience with CRM systems (Salesforce, HubSpot, Dynamics, etc.) preferred
• Ability to work independently while collaborating effectively with cross-functional teams