Sales Marketing Director

Job Summary

A company is looking for a Director of Sales Marketing to drive marketing initiatives for its sales organization in North America.

Key Responsibilities

• Lead and drive sales marketing initiatives for the sales organization in the US and Canada
• Oversee and track sales marketing campaigns, including go-to-market strategy development and impact measurement
• Collaborate with various teams to create and optimize sales marketing assets and initiatives

Required Qualifications

• Bachelor's degree in marketing, journalism, or a related field
• 8-10+ years of marketing experience
• Experience with Salesforce CRM, Pardot, and SalesLoft
• Strong understanding of the sales process and buyer's journey
• Proficiency in marketing plan and strategy development