Sales Marketing Director

Job Summary

A company is looking for a Director of Sales Marketing to drive marketing initiatives for its sales organization in North America.

Key Responsibilities

• Lead and drive sales marketing initiatives across the US and Canada
• Oversee and track the portfolio of sales marketing campaigns and their impact
• Collaborate with various teams to develop go-to-market strategies and sales enablement resources

Required Qualifications

• Bachelor's degree in marketing, journalism, or a related field
• 8-10+ years of marketing experience
• Understanding of the sales process and buyer's journey
• Experience with Salesforce CRM and marketing automation tools
• Knowledge of marketing project management processes