Sales Marketing Director

Job Summary

A company is looking for a Director of Sales Marketing to drive marketing initiatives for its sales organization in North America.

Key Responsibilities

• Lead and collaborate on sales marketing initiatives for the US and Canada sales organization
• Oversee the development and tracking of sales marketing campaigns and go-to-market strategies
• Manage sales marketing analytics and provide ongoing reporting to marketing and sales leadership

Required Qualifications

• Bachelor's degree in marketing, journalism, or related field
• 8-10+ years of marketing experience
• Experience with Salesforce CRM and marketing automation platforms
• Understanding of the sales process and buyer's journey
• Knowledge of marketing project management processes