Salesforce CRM Marketing Specialist

Job Summary

Supporting the execution and optimization of the customer relationship management program, the full-time Salesforce CRM Email Marketing Specialist will manage data accuracy, assist in campaign execution, and track performance metrics in a remote setting.

Key responsibilities

• Maintain and update customer records to ensure data accuracy and usability across the CRM ecosystem
• Assist in planning and launching CRM campaigns across email, SMS, and other lifecycle channels
• Track core KPIs and support A/B testing to identify areas for improvement

Required qualifications

• Experience with CRM systems, preferably Salesforce
• Proficiency in email marketing and campaign management
• Strong analytical skills for tracking and reporting KPIs
• Ability to collaborate with cross-functional teams
• Familiarity with data hygiene practices and customer segmentation