Salesforce Marketing Automation Specialist

Job Summary

To support FAO's digital communication initiatives, the home-based Salesforce Marketing Automation Technical Specialist will implement, optimize, and manage Salesforce Marketing Cloud solutions, ensuring effective integration and operational management of marketing automation capabilities while collaborating with various stakeholders.

Key responsibilities

• Configure and manage Salesforce Marketing Cloud components, including Journey Builder and Email Studio, to design automated communication journeys and campaigns
• Collaborate with communication and digital engagement teams to gather requirements and develop audience segmentation strategies based on subscriber data
• Integrate Marketing Cloud with Salesforce CRM and external systems, ensuring data synchronization and compliance with governance standards

Required qualifications

• Advanced university degree in Information Technologies, Computer Science, Digital Communications, or related field, or equivalent experience
• Minimum of 5 years of experience implementing and supporting Salesforce Marketing automation solutions
• Strong understanding of Salesforce Marketing Cloud architecture and core modules
• Proficiency with AMPscript, SQL, and personalized communications techniques
• Working knowledge of English; knowledge of additional FAO official languages is an asset