Salesforce Marketing Cloud Expert

Job Summary

To support a remote project, the contract Salesforce Marketing Cloud Personalization Expert will enhance personalization capabilities across email and eCommerce platforms, focusing on strategy development and integration with Salesforce Data Cloud.

Key responsibilities:

• Evaluate and improve the current MCP setup, identifying gaps and validating use cases for personalization
• Develop and communicate a clear personalization strategy and actionable plans for internal teams
• Advise on integrating Salesforce Data Cloud with MCP, including architecture considerations and trade-offs

Required qualifications:

• Proven expertise with Salesforce Marketing Cloud Personalization (Interaction Studio/MCP)
• Strong background in creating and executing personalization strategies across email and web/eCommerce
• Hands-on experience with Salesforce Data Cloud (Data 360) or similar customer data platforms
• Ability to operate strategically and technically, offering executive insights and implementation guidance
• Excellent stakeholder communication and workshop facilitation skills