Salesforce Marketing Cloud Expert

Job Summary

Working remotely on a contract basis, the Salesforce Marketing Cloud Personalization Expert will enhance personalization capabilities across email and eCommerce platforms by evaluating existing setups, developing strategies, and advising on integrations.

Key responsibilities

• Evaluate and improve the current MCP setup, identifying gaps and validating use cases for email and eCommerce personalization
• Develop and communicate a clear personalization strategy and actionable plans for internal teams
• Advise on integrating Salesforce Data Cloud (Data 360) with MCP, including architecture considerations and trade-offs

Required qualifications

• Proven expertise with Salesforce Marketing Cloud Personalization (Interaction Studio/MCP)
• Strong background in creating and executing personalization strategies across email and web/eCommerce
• Hands-on experience with Salesforce Data Cloud (Data 360) or similar customer data platforms
• Ability to operate strategically and technically, offering executive insights and implementation guidance
• Excellent stakeholder communication and workshop facilitation skills