Salesforce Marketing Cloud Specialist

Job Summary

A company is looking for a Salesforce Marketing Cloud Email Specialist.

Key Responsibilities

• Leverage SFMC Audience Builder to create and manage dynamic audience segments for campaigns
• Collaborate with strategy/account teams to align audience segments with campaign goals
• Manage technical aspects of Salesforce Marketing Cloud, ensuring data accuracy and integrity

Required Qualifications

• 1 - 2 years of experience managing email projects
• 2+ years of hands-on experience with Salesforce Marketing Cloud, particularly Audience Builder and Journey Builder
• Strong understanding of segmentation best practices and customer lifecycle strategies
• Bachelor's degree in marketing, Business, Information Technology, or a related field
• Experience with data extensions and SQL queries is preferred