Salesforce Marketing Cloud Specialist

Job Summary

The full-time remote Digital Engagement Solutions Coordinator will develop and execute digital marketing campaigns, manage subscriber data, and coordinate with the Salesforce Marketing Cloud Support team to optimize member engagement initiatives.

Key responsibilities

• Coordinate and support the implementation of digital campaigns, including email and text communications
• Monitor and analyze campaign performance, adjusting tactics as necessary to improve outcomes
• Manage subscriber data and assist with segmentation and reporting in Salesforce Marketing Cloud

Required qualifications

• Bachelor's degree in Marketing, Business, Communications, Computer Science, or related field, or five years of relevant experience
• Salesforce Marketing Cloud Email Specialist Certification must be obtained within one year of hire
• Minimum three years of experience in coordinating digital marketing campaigns
• Proficiency in Salesforce Marketing Cloud, particularly Journey Builder and Automation Studio
• Knowledge of email HTML, CSS, AMPScript, and mobile-responsive coding