Search Director

Job Summary

To enhance search engine presence, the full-time remote Search Director will lead the planning, management, optimization, and reporting of paid search campaigns while collaborating with media strategists and user engagement teams.

Key responsibilities

• Research, plan, and execute SEM campaigns across client portfolios, ensuring effective campaign development and optimization
• Understand and adapt to search engine algorithm shifts to achieve sustainable AEO results
• Lead and mentor the search team, developing best practices and providing support for new business initiatives

Required qualifications

• 8+ years of experience in pharma or healthcare search strategy
• Established expertise in Search with knowledge of emerging performance media tactics
• Familiarity with search tools such as SEMRush, Adthena, and SimilarWeb
• Experience managing complex franchise search accounts with multiple listing strategies
• Certification in Google Ads, Google Analytics, and Bing is strongly encouraged