Search Marketing Specialist

Job Summary

Managing the full life cycle of paid search campaigns, the full-time remote Search Marketing Specialist will create, optimize, and analyze campaigns across various platforms, ensuring alignment with advertiser goals while residing in CO, FL, MA, MN, OH, PA, or TX.

Key responsibilities

• Creating and managing a portfolio of paid search campaigns across multiple industries and platforms, including Google Ads and Microsoft Ads
• Analyzing campaign performance and providing strategic recommendations based on data insights
• Implementing advanced campaign strategies, including dynamic remarketing and conversion tracking

Required qualifications

• Bachelor's Degree or equivalent experience
• 3-5 years of experience managing campaigns on Google Ads and Microsoft Ads
• Extensive knowledge of Google Analytics and optimization tools
• Proficiency in Excel and strong quantitative skills
• Basic knowledge of HTML and CSS, with experience in tag managers as a plus