Segment Marketing Manager

Job Summary

A company is looking for a Segment Marketing Manager focused on the Academic and Nonprofit sectors.

Key Responsibilities

• Develop expertise in the academic and nonprofit industries, including buyer behavior and market dynamics
• Create audience-specific messaging and content for omni-channel marketing campaigns
• Collaborate with sales and cross-functional teams to align marketing efforts with customer engagement

Required Qualifications

• 1-3+ years of B2B marketing experience, preferably in the academic or nonprofit sector
• Experience in legal tech, risk management, or regulatory compliance marketing is advantageous
• Ability to translate industry trends into actionable marketing strategies
• Experience with account-based marketing (ABM) and marketing automation tools
• Demonstrated capability to work collaboratively with cross-functional teams