Self Serve B2C Marketing Specialist

Job Summary

A company is looking for a Self Serve B2C Marketing Specialist.

Key Responsibilities:

• Coordinate and optimize B2C subscription business across various areas, including customer acquisition, renewals, and upselling
• Manage cross-functional teams and collaborate with internal and external stakeholders to support B2C initiatives
• Analyze and report on financial performance, adjust tactical plans, and conduct performance analyses to inform optimization efforts

Qualifications:

• 5+ years of marketing experience, with at least 3 years in B2C marketing
• Strong project management skills and ability to prioritize and communicate effectively
• Experience in a fast-paced SaaS company with a self-serve/commerce segment
• Marketing Agency and/or Consulting experience preferred
• International marketing experience is a plus