SEM Manager

Job Summary

A company is looking for an SEM Manager to manage digital acquisition campaigns and drive marketing outcomes.

Key Responsibilities:

• Optimize SEM account performance through keyword expansion, ad copy testing, and bid management
• Evaluate landing page performance and recommend content improvements to enhance quality scores and conversion rates
• Develop bidding strategies and manage keywords to achieve acquisition goals and efficiency metrics

Required Qualifications:

• 2-4 years of experience in digital marketing or related roles
• Hands-on experience managing paid campaigns across multiple ad platforms with significant budgets
• Bachelor's degree required
• Knowledge of digital acquisition channels and performance drivers
• Outstanding analytical skills for reporting and iterating on marketing tests