SEM/PPC Specialist

Job Summary

A company is looking for a SEM / PPC Specialist to join their Performance Marketing team.

Key Responsibilities

• Develop and execute paid media strategies across Google Ads and Bing Ads platforms
• Perform ongoing campaign optimizations to improve ad performance and ROI
• Track, measure, and analyze campaign performance metrics and generate reports

Required Qualifications

• 3+ years of hands-on experience managing paid search campaigns on Google Ads and Bing Ads
• Proficient with Google Ads, Bing Ads, Google Analytics, and other analytics/reporting tools
• Strong understanding of PPC, keyword research, audience segmentation, and bidding strategies
• Advanced knowledge of Excel/Google Sheets for data manipulation and reporting
• Familiarity with conversion tracking (GTM, pixel implementation, etc.)