SEM Specialist

Job Summary

Collaborating cross-functionally, the full-time SEM Specialist will execute search engine marketing strategies and campaigns, focusing on keyword research and optimization while working remotely.

Key responsibilities

• Execute and optimize search engine marketing strategies and campaigns, collaborating with the SEM Operations team and digital team
• Conduct keyword research and manage budgets and bids for paid search campaigns, utilizing tools like Adobe Advertising and Google AdWords
• Analyze campaign results, identify trends, and present strategic recommendations to business line leaders for optimization of spend and conversion performance

Required qualifications

• Bachelor's Degree in Marketing or a related field, or 6-8 years of relevant experience in lieu of a degree
• 3+ years of holistic SEM management experience (agency or client)
• 1+ years of experience with Adobe Advertising preferred
• Mastery of search tools including Google Ads, Google Analytics, and Microsoft Advertising (Bing Ads)
• Google AdWords Certification and Microsoft Ads Certification