SEM Strategist

Job Summary

Managing day-to-day SEM strategies for clients, the full-time SEM Strategist will research, implement emerging SEM trends, create campaigns, conduct bid management, and analyze performance metrics while working remotely from the Western New York area.

Key responsibilities

• Develop keyword lists and ad copy for search campaigns
• Build and launch SEM campaigns within Google Adwords and Microsoft Ad Center
• Provide monthly updates to clients regarding SEM campaign performance and trends

Required qualifications

• BA/BS Degree preferred
• Internships or entry-level experience in marketing or related fields
• Strong written and verbal communication skills
• Ability to manage multiple simultaneous projects
• Detail-oriented with a strong work ethic