Senior ABM Campaign Manager

Job Summary

A company is looking for a Senior ABM Campaign Manager to lead account-based marketing programs for North America Enterprise and Upper Mid Market Segments.

Key Responsibilities

• Develop and own the 1:1 and 1:few ABM strategy in collaboration with sales and marketing leadership
• Create and deliver personalized campaigns that span the buyer journey and build account-specific assets
• Align closely with sales teams to synchronize ABM campaigns with account planning and share actionable insights

Required Qualifications

• 5+ years in B2B marketing, with 2+ years in account-based marketing for enterprise accounts
• Hands-on experience with an ABM platform and proficiency in Salesforce and marketing automation tools
• Proven success with 1:1 and 1:few ABM campaigns influencing pipeline generation and progression
• Strategic thinking combined with operational rigor
• Experience in enterprise SaaS, particularly in finance or related software categories is preferred