Senior ABM Manager

Job Summary

Driving pipeline and revenue across critical segments, the full-time Senior ABM Manager will manage a comprehensive account-based marketing strategy, collaborate with cross-functional teams, and execute multi-channel campaigns while working remotely.

Key responsibilities

• Own the end-to-end ABM strategy for priority segments and top accounts, driving high-quality pipeline and revenue
• Lead multi-channel ABM execution across various platforms and develop targeted content and campaigns for specific verticals
• Establish processes to align Marketing and Sales around ABM priorities and measure the impact of initiatives on engagement and revenue

Required qualifications

• 5-7 years of B2B marketing experience with a focus on account-based marketing or demand programs
• Proven track record of executing ABM programs that influence pipeline and revenue outcomes
• Experience in developing content and campaigns tailored to specific verticals and buyer segments
• Proficiency in data reporting and visualization to translate performance data into actionable insights
• Familiarity with intent and ABM platforms such as 6sense or Demandbase