Senior Account-Based Marketing Manager

Job Summary

A company is looking for a Sr. Account Based Marketing Manager to lead ABM programs and drive pipeline growth.

Key Responsibilities

• Own the end-to-end ABM strategy and execution across priority segments to drive measurable impact on pipeline creation and revenue
• Collaborate with Sales, BDRs, and Product Marketing to align ABM priorities with go-to-market goals
• Design and execute multi-channel ABM programs leveraging digital advertising, email, web personalization, and events

Required Qualifications

• 7+ years of experience in B2B demand generation, ABM, or integrated marketing roles
• Proven experience in building and executing ABM programs across various engagement models
• Strong understanding of ICP development, segmentation, and buyer journey mapping
• Hands-on experience with ABM and marketing platforms, as well as marketing automation tools
• Experience working cross-functionally with Sales, BDRs, and Product Marketing