Senior Account Based Marketing Manager

Job Summary

Driving strategic marketing initiatives for high-value enterprise accounts, the full-time Senior Account Based Marketing Manager will develop and execute comprehensive ABM strategies, create personalized multi-channel campaigns, and collaborate with cross-functional teams in a remote environment.

Key responsibilities

• Develop and execute ABM strategies for tiered strategic accounts in partnership with sales leadership
• Orchestrate integrated campaigns across various channels and manage campaign budgets for optimal ROI
• Establish KPIs and success metrics for ABM programs while analyzing performance for continuous improvement

Required qualifications

• 5-7 years of B2B marketing experience, with at least 3 years focused on Account Based Marketing
• Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
• Deep understanding of ABM methodologies, tools, and best practices
• Experience with marketing automation platforms and ABM tools
• Strong analytical skills with the ability to interpret data and translate insights into action