Senior Account-Based Marketing Manager
Job Summary
Leading the marketing strategy for the North America Financial Services business, the full-time remote Senior Account-Based Marketing Manager will drive pipeline and revenue growth through integrated, account-based experiences aligned with sales strategy.
Key responsibilities
- Develop and execute marketing strategies for the Financial Services segment, aligning initiatives with revenue and pipeline targets
- Partner with Sales and Customer Success to create personalized programs and lead the execution of strategic industry events and campaigns
- Own reporting on sourced and influenced pipeline, tracking account engagement and program effectiveness to optimize marketing investments
Required qualifications
- 8+ years of B2B marketing experience, particularly in Financial Services within a technology or SaaS environment
- Proven success in developing strategies that generate pipeline and influence revenue in complex enterprise sales
- Strong understanding of account-based marketing principles and enterprise buying cycles
- Demonstrated ability to translate data and insights into actionable marketing strategies
- Excellent cross-functional leadership and stakeholder management skills
Complete Job Description
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