Senior Account Director, Patient Marketing

Job Summary

A company is looking for a Senior Account Director, Patient (DTC) to lead direct-to-consumer pharmaceutical marketing initiatives.

Key Responsibilities:

• Lead strategic direction for patient/DTC brands and develop engagement strategies
• Build and maintain relationships with senior client stakeholders and oversee integrated omnichannel DTC campaigns
• Mentor junior team members and contribute to new business efforts, including pitch leadership

Required Qualifications:

• Bachelor's degree required; advanced degree (MBA, MPH, or similar) is a plus
• 12+ years of experience in pharma/healthcare advertising with a focus on patient (DTC) marketing
• Proven track record of leading large accounts and delivering integrated campaigns
• Deep understanding of the pharmaceutical regulatory environment and patient journey mapping
• Commercial acumen with experience in budget management and revenue growth