Senior Account Planner

Job Summary

A company is looking for a Senior Account Planner (Remote).

Key Responsibilities

• Develop comprehensive, integrated media strategies and campaign plans for financial institution clients
• Architect cross-channel media plans and optimize budget allocation for maximum ROI
• Provide strategic guidance during campaign implementation and analyze performance data for optimization

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field (Required)
• 8-10+ years of experience in digital marketing strategy, media planning, or account planning (Required)
• 5+ years developing integrated, multi-channel media strategies and campaign plans (Required)
• Demonstrated expertise across multiple digital channels including paid search, paid social, and programmatic display (Required)
• Financial services marketing experience (banking, credit unions, fintech) is strongly preferred