Senior Account Planner

Job Summary

A company is looking for a Senior Account Planner (Remote).

Key Responsibilities

• Develop and maintain comprehensive, data-driven media strategies and campaign plans for financial institution clients
• Collaborate with cross-functional teams to ensure strategic alignment and continuous optimization across client portfolios
• Analyze campaign performance data to identify trends and provide actionable recommendations for optimization

Required Qualifications

• Bachelor's Degree in Marketing, Advertising, Business, Communications, or related field (Required)
• 8-10+ years of experience in digital marketing strategy, media planning, or account planning (Required)
• 5+ years of experience developing integrated, multi-channel media strategies (Required)
• Demonstrated expertise across multiple digital channels including paid search, paid social, and programmatic display (Required)
• Financial services marketing experience is strongly preferred