Senior Acquisition Marketing Specialist

Job Summary

A company is looking for a Senior Acquisition Marketing Specialist, Paid Social.

Key Responsibilities

• Plan and execute paid user acquisition campaigns across various social media channels
• Manage and optimize campaigns daily to meet key performance indicators
• Conduct A/B testing and analyze campaign data to improve acquisition strategies

Required Qualifications

• 4+ years of experience in performance or digital marketing, preferably in B2C or eCommerce
• Technical background in user acquisition with knowledge of campaign setup and ad targeting
• Experience with Paid Social channels and various media buying strategies
• Proficient in data manipulation and generating actionable reports
• Strong project management skills and ability to work collaboratively across teams