Senior Ad Operations Strategist

Job Summary

Owning conversion tracking and measurement architecture across a client portfolio, the full-time Senior Ad Operations Strategist will lead the design, implementation, and governance of digital measurement frameworks while serving as the agency's senior technical resource for Google Tag Manager, GA4, and attribution accuracy in a remote setting.

Key responsibilities

• Manage end-to-end conversion tracking for various paid media platforms, including Google Ads and Meta, ensuring accurate tracking and compliance
• Lead the implementation and validation of Google Tag Manager capabilities, including server-side tagging and custom event tracking
• Serve as the technical authority for scoping conversion tracking work and contribute to client audits and new business pitches

Required qualifications

• 6+ years of experience in ad operations, digital analytics, or conversion tracking with a proven track record of complex implementations
• Expert-level knowledge of Google Tag Manager and GA4 implementation, including custom events and cross-domain measurement
• Hands-on experience with server-side tagging and first-party data collection
• Strong understanding of privacy compliance, consent management platforms, and their impact on measurement
• Ability to write and modify JavaScript for custom tagging and data layer specifications